‘Healthy’ yogurt advert banned
Posted on 14th October 2009 | Add a comment
Tags | actimel, advertising, advertising standards authority, children, evidence, health, television
Tags | actimel, advertising, advertising standards authority, children, evidence, health, television
A TV advert which asserted that Actimel yogurt supported children’s natural defences against disease has been banned by the advertising watchdog. The Advertising Standards Authority ruled that claims that it could help protect school-age youngsters against illness were not supported by evidence. Full story