Posts during October, 2009

Dannon To Pay $35 Million To Eaters Of Activia And DanActive Yogurts

Posted on 15th October 2009 | 19 comments
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Here’s an interesting story in terms of the wording of Dannon’s health claims for their DanActive yoghurt – but the compromise wording seems in many ways more misleading. ¬†At least the statement that DanActive has “a positive effect on your digestive tract’s immune system” is something that can be proved or disproved with research – […]

‘Healthy’ yogurt advert banned

A TV advert which asserted that Actimel yogurt supported children’s natural defences against disease has been banned by the advertising watchdog. The Advertising Standards Authority ruled that claims that it could help protect school-age youngsters against illness were not supported by evidence. Full story