Posts tagged marketing

Danon target healthcare professionals for Activia prescriptions

Posted on 27th February 2011 | 3 comments
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Danon have launched a site called Activia Referral Pad which specifically targets healthcare professionals in an attempt to get them to prescribe Activia, despite losing a class-action lawsuit over their claims that Activia promotes the immune system and the mixed findings that probiotics may be useful in some medical settings, but may be extremely harmful

Food Politics blog on health claims for yoghurts

Posted on 19th November 2009 | 1 comment
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I like yogurt. But do probiotics – those “friendly” bacteria in yogurt and increasingly added to other foods – do anything for you beyond making yogurt taste good? I wrote about probiotics in What to Eat at some length. Tara Parker-Pope has a quick summary of the state of the research in today’s New York