Posts tagged marketing

Danon target healthcare professionals for Activia prescriptions

Posted on 27th February 2011 | 3 comments
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Danon have launched a site called Activia Referral Pad which specifically targets healthcare professionals in an attempt to get them to prescribe Activia, despite losing a class-action lawsuit over their claims that Activia promotes the immune system and the mixed findings that probiotics may be useful in some medical settings, but may be extremely harmful in […]

Food Politics blog on health claims for yoghurts

Posted on 19th November 2009 | 1 comment
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I like yogurt. But do probiotics – those “friendly” bacteria in yogurt and increasingly added to other foods – do anything for you beyond making yogurt taste good? I wrote about probiotics in What to Eat at some length. Tara Parker-Pope has a quick summary of the state of the research in today’s New York […]