Posts tagged advertising

Food Politics blog on health claims for yoghurts

I like yogurt. But do probiotics – those “friendly” bacteria in yogurt and increasingly added to other foods – do anything for you beyond making yogurt taste good? I wrote about probiotics in What to Eat at some length. Tara Parker-Pope has a quick summary of the state of the research…

Infinite Thought gets to “Y” in her alphabet – Yoghurt

This is the sort of yoghurt whose advertisement features middle-class women drinking coffee from a cafetiere and complaining in a sharing sort of way that they feel bloated all the time. Now, I know that this feeling of bloatedness comes from living like a lobotomised, over-propertied seal at the end of history rather than from not…

'Healthy' yogurt advert banned

A TV advert which asserted that Actimel yogurt supported children’s natural defences against disease has been banned by the advertising watchdog.

The Advertising Standards Authority ruled that claims that it could help protect school-age youngsters against illness were not supported by evidence.

Full story