Lawsuits

In January 2008, a class-action lawsuit was filed by Coughlin Stoia Geller Rudman & Robbins LLP, and Mager & Goldstein LLP, against Dannon for misleading claims:

An enormously successful marketing campaign promoting the supposed health benefits of “probiotic” yogurt products such as Activia and DanActive helped The Dannon Company, Inc. (“Dannon” or the “Company”) sell hundreds of millions of dollars worth of yogurt in recent years. However, a class action filed today in the Central District of California revealed that while spending more than $100 million to falsely claim that Activia and DanActive have “clinically” and “scientifically” “proven” health benefits not available in other yogurts, Dannon’s own studies flatly disproved the Company’s deceptive boasts.

From Health Benefits of Dannon Yogurt Exposed as False In Lawsuit Filed by Coughlin Stoia Geller Rudman & Robbins LLP and Mager & Goldstein LLP

Click here for more information on WebMD

Update

It seems that this lawsuit was successful.  If you go to www.csgrr.com/dannon you can claim part of a $35 million fund set up by Dannon to pay out to people who believe they were the victims of Dannon falsely advertising the health benefits of eating their yoghurts.