In January 2008, a class-action lawsuit was filed by Coughlin Stoia Geller Rudman & Robbins LLP, and Mager & Goldstein LLP, against Dannon for misleading claims:
An enormously successful marketing campaign promoting the supposed health benefits of “probiotic” yogurt products such as Activia and DanActive helped The Dannon Company, Inc. (“Dannon” or the “Company”) sell hundreds of millions of dollars worth of yogurt in recent years. However, a class action filed today in the Central District of California revealed that while spending more than $100 million to falsely claim that Activia and DanActive have “clinically” and “scientifically” “proven” health benefits not available in other yogurts, Dannon’s own studies flatly disproved the Company’s deceptive boasts.
Click here for more information on WebMD
Update
It seems that this lawsuit was successful. If you go to www.csgrr.com/dannon you can claim part of a $35 million fund set up by Dannon to pay out to people who believe they were the victims of Dannon falsely advertising the health benefits of eating their yoghurts.
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I started eating activia and also started getting very bad bladder infections to the point that I had to go to the hospital for an iv of painkillers. I kept taking antibiotics but the infections would come back. I stopped eating activia hoping they won’t come back.
Posted by marcy on 5th April 2011
I began buying and eating Activia yogurt 4 years ago. Suddenly I began to have an acute onset of urinary tract infections. I was treated with antibiotics and then 2-4 weeks later have another UTI. This went on for over one year. I saw a urologist for the constant UTIs with no explanation or reason for the frequent UTIs. All the while I was continuing to eat Activia every morning. After 1 1/2 years of constant UTIs I began to have large amounts of blood in my urine with the continuing UTIs. Desperate for reasons of this acute onset, I stopped eating Activia.
I have not had a UTI since. I have discussed with my M.D.s with no explanation why this occurred. Anyone else have a similar situation?
Posted by C. McMahon on 17th March 2011
as usual false and misleading advertising continues in the u.s.a. arent their laws against this or do the lobyists write the laws, remember chryslers CORINTHIIAN LEATHER
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A. VASILAKIS
Posted by Enter your name here on 7th January 2011
i just started and after a week , i suffer for constipation i believe do to medications . personally im less bloded and go every morning.
Posted by maria on 5th September 2010
Yet another underhand move from these mega companies preying on the vunerability of the general public.
We all want to be healthy and live forever……………..however, inventing “Latin” sounding words to make us believe that their product will give us all a good shot at doing just that is just wrong, as always with these people it’s all about how gullable we are and how much money they can get from us, how do they sleep at night? actually in their luxury homes in their luxury beds, all provided by the obscene profits made from us, or just to make it sound better how about ” Obscenus Profitis” there you go, much nicer……….
A Dainton
Posted by Enter your name here on 21st April 2010