In January 2008, a class-action lawsuit was filed by Coughlin Stoia Geller Rudman & Robbins LLP, and Mager & Goldstein LLP, against Dannon for misleading claims:
An enormously successful marketing campaign promoting the supposed health benefits of “probiotic” yogurt products such as Activia and DanActive helped The Dannon Company, Inc. (“Dannon” or the “Company”) sell hundreds of millions of dollars worth of yogurt in recent years. However, a class action filed today in the Central District of California revealed that while spending more than $100 million to falsely claim that Activia and DanActive have “clinically” and “scientifically” “proven” health benefits not available in other yogurts, Dannon’s own studies flatly disproved the Company’s deceptive boasts.
Click here for more information on WebMD
Update
It seems that this lawsuit was successful. If you go to www.csgrr.com/dannon you can claim part of a $35 million fund set up by Dannon to pay out to people who believe they were the victims of Dannon falsely advertising the health benefits of eating their yoghurts.
Comments
Yet another underhand move from these mega companies preying on the vunerability of the general public.
We all want to be healthy and live forever……………..however, inventing “Latin” sounding words to make us believe that their product will give us all a good shot at doing just that is just wrong, as always with these people it’s all about how gullable we are and how much money they can get from us, how do they sleep at night? actually in their luxury homes in their luxury beds, all provided by the obscene profits made from us, or just to make it sound better how about ” Obscenus Profitis” there you go, much nicer……….
A Dainton
Posted by Enter your name here on 21st April 2010
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