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	<title>What Is Bifidus Regularis? &#187; politics</title>
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		<title>Food Politics blog on health claims for yoghurts</title>
		<link>http://whatisbifidusregularis.org/2009/11/19/food-politics-blog-on-health-claims-for-yoghurts/</link>
		<comments>http://whatisbifidusregularis.org/2009/11/19/food-politics-blog-on-health-claims-for-yoghurts/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 20:53:10 +0000</pubDate>
		<dc:creator>Adrian Toll</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[evidence]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[health claims]]></category>
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		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://whatisbifidusregularis.org/?p=105</guid>
		<description><![CDATA[<p>I like yogurt.  But do probiotics – those “friendly” bacteria in yogurt and  increasingly added to other foods – do anything for you beyond making yogurt taste good?  I wrote about probiotics in <em>What to Eat </em>at some length.  Tara Parker-Pope has <a href="http://www.nytimes.com/2009/09/29/health/29well.html?_r=1" target="_blank">a quick summary</a> of the state of the research in today’s <em>New York </em>&#8230;</p>]]></description>
			<content:encoded><![CDATA[<blockquote>
<p>I like yogurt.  But do probiotics – those “friendly” bacteria in yogurt and  increasingly added to other foods – do anything for you beyond making yogurt taste good?  I wrote about probiotics in <em>What to Eat </em>at some length.  Tara Parker-Pope has <a href="http://www.nytimes.com/2009/09/29/health/29well.html?_r=1" target="_blank">a quick summary</a> of the state of the research in today’s <em>New York Times.</em></p>
<p>The quick answer is mixed.  It includes a lot of  “maybe” or “probably,” always a sign that whatever probiotics might do isn’t going to be much.  The answer is <em>probably</em> yes for infant diarrhea and, <em>maybe</em>, irritable bowel syndrome, and <em>maybe</em> or no for just about everything else.</p>
<p>In the absence of FDA action to regulate misleading health claims, lawyers have jumped into the breach.  They have just won a large class-action settlement – $35 million – against Dannon for claiming that Activia yogurt promotes immunity.   <a href="http://www.foodqualitynews.com/content/view/print/261021" target="_blank">According to one news account</a>, Dannon spent $100 million marketing the immunity-promoting effects of Activia ignoring the results of its own company-sponsored research which inconveniently showed few benefits.  (Did they not pay enough for the research?).</p>
</blockquote>
<p>Read the full article : <a href="http://www.foodpolitics.com/2009/09/health-claims-for-yogurt-really/" target="_blank">Health claims for yogurt? Really?</a></p>
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