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	<title>What Is Bifidus Regularis? &#187; health</title>
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		<title>&#8216;Healthy&#8217; yogurt advert banned</title>
		<link>http://whatisbifidusregularis.org/2009/10/14/healthy-yogurt-advert-banned/</link>
		<comments>http://whatisbifidusregularis.org/2009/10/14/healthy-yogurt-advert-banned/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 19:38:57 +0000</pubDate>
		<dc:creator>Adrian Toll</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[actimel]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising standards authority]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[evidence]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[television]]></category>

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		<description><![CDATA[<p><strong>A TV advert which asserted that Actimel yogurt supported children&#8217;s natural defences against disease has been banned by the advertising watchdog.</strong></p>
<p>The Advertising Standards Authority ruled that claims that it could help protect school-age youngsters against illness were not supported by evidence.</p>

<p><a href="http://news.bbc.co.uk/1/hi/uk/8305918.stm" target="_blank">Full story</a>&#8230;</p>]]></description>
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<p><strong>A TV advert which asserted that Actimel yogurt supported children&#8217;s natural defences against disease has been banned by the advertising watchdog.</strong></p>
<p>The Advertising Standards Authority ruled that claims that it could help protect school-age youngsters against illness were not supported by evidence.</p>
</blockquote>
<p><a href="http://news.bbc.co.uk/1/hi/uk/8305918.stm" target="_blank">Full story</a></p>
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