This is the sort of yoghurt whose advertisement features middle-class women drinking coffee from a cafetiere and complaining in a sharing sort of way that they feel bloated all the time. Now, I know that this feeling of bloatedness comes from living like a lobotomised, over-propertied seal at the end of history rather than from not eating enough yoghurt, but I suppose they had to flog it somehow. It’s probably full of sugar and poison anyway, but it’s got a green label so it must be better than that pink-packaged petit filou stuff that really posh children like to eat with tiny spoons, the sort used to bash in the brains of cooked quails or something.

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The class-action lawsuit against Dannon alleging false advertising of their Activia and DanActive products has finally been settled. As you may recall (but probably don’t), the suit was filed back in January 2008, and accused the company of advertising yogurt-induced health benefits that may or may not actually exist.

As part of the settlement, the company agreed to make changes to the labeling and advertising of Activia and DanActive by increasing the visibility of the scientific names of the “probiotic” cultures in the yogurts, court documents said. Dannon also agreed to remove the word “immunity” from its DanActive products.

DanActive labels that say the yogurt has “a positive effect on your digestive tract’s immune system” will be reworded to say the yogurt will “interact with your digestive tract’s immune system.”

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If you go to www.csgrr.com/dannon you can claim part of a $35 million fund set up by Dannon to pay out to people who believe they were the victims of Dannon falsely advertising the health benefits of eating their yoghurts.