Posts tagged activia

Infinite Thought gets to “Y” in her alphabet – Yoghurt

Posted on 19th November 2009 | Add a comment
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This is the sort of yoghurt whose advertisement features middle-class women drinking coffee from a cafetiere and complaining in a sharing sort of way that they feel bloated all the time. Now, I know that this feeling of bloatedness comes from living like a lobotomised, over-propertied seal at the end of history rather than from …

Dannon To Pay $35 Million To Eaters Of Activia And DanActive Yogurts

Posted on 15th October 2009 | 16 comments
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Here’s an interesting story in terms of the wording of Dannon’s health claims for their DanActive yoghurt – but the compromise wording seems in many ways more misleading.  At least the statement that DanActive has “a positive effect on your digestive tract’s immune system” is something that can be proved or disproved with research – …