Scientific naming conventions and taxonomy

When a scientist or a team of scientists are acknowledged to have discovered or bred a new organism, they have the right to name that organism. While it is true that a single species may go by a number of different names, this is due to the lack of a central bank of names to check against (see the Economist article about taxonomy Today we have naming of parts). Presuming that Activia Yoghurt the world over has the same “unique bacterial culture”, the different names for it in different countries shows that the names are not scientific, and have been generated purely for marketing purposes.