Comments on: Marketing strategy http://whatisbifidusregularis.org Sat, 19 May 2012 14:17:29 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Aaron http://whatisbifidusregularis.org/marketing-strategy/comment-page-1/#comment-4258 Aaron Tue, 08 May 2012 01:20:53 +0000 http://bifidus.adriantoll.com/?page_id=18#comment-4258 The latest Activia ad in Australia goes as far as to add a nutritionist to the narrative (presumably one that got paid to endorse the product), positioned with someone that looks under the weather because they're 'bloated and so forth'. She's then given the challenge of eating Activia over a week (or so), and surely enough, the make-up and change in hairstyle suggests she's on the mend. Here's my favourite bit: when they mention 'bifidus actiregularis', it's a registered slogan (the little 'R' thing going on). When was the last time a strain had to be registered? The latest Activia ad in Australia goes as far as to add a nutritionist to the narrative (presumably one that got paid to endorse the product), positioned with someone that looks under the weather because they’re ‘bloated and so forth’. She’s then given the challenge of eating Activia over a week (or so), and surely enough, the make-up and change in hairstyle suggests she’s on the mend.

Here’s my favourite bit: when they mention ‘bifidus actiregularis’, it’s a registered slogan (the little ‘R’ thing going on). When was the last time a strain had to be registered?

]]>