Danon target healthcare professionals for Activia prescriptions

Posted on 27th February 2011 | 1 comment
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Danon have launched a site called Activia Referral Pad which specifically targets healthcare professionals in an attempt to get them to prescribe Activia, despite losing a class-action lawsuit over their claims that Activia promotes the immune system and the mixed findings that probiotics may be useful in some medical settings, but may be extremely harmful in others.

Find out more on this site about probiotics, prebiotics, and intestinal flora.

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  • We were just advised by my wife’s internist to use Activia. This information indicates the benefits of Activia are no different than those of other yoghurts.

    Posted by Marvin on 14th March 2011