Tags | activia, class-action, danactive, dannon, lawsuit, yoghurt
Here’s an interesting story in terms of the wording of Dannon’s health claims for their DanActive yoghurt – but the compromise wording seems in many ways more misleading. At least the statement that DanActive has “a positive effect on your digestive tract’s immune system” is something that can be proved or disproved with research – and the court in effect ruled that it hadn’t been proved. But that DanActive will “interact with your digestive tract’s immune system” is true of anything. You could eat mud and it would interact with your digestive tract’s immune system – it’s a meaningless phrase. Which means that the word “immune” is only in there to suggest some kind of non-specific link between the yoghurt and the consumer’s immune system.
The class-action lawsuit against Dannon alleging false advertising of their Activia and DanActive products has finally been settled. As you may recall (but probably don’t), the suit was filed back in January 2008, and accused the company of advertising yogurt-induced health benefits that may or may not actually exist.
As part of the settlement, the company agreed to make changes to the labeling and advertising of Activia and DanActive by increasing the visibility of the scientific names of the “probiotic” cultures in the yogurts, court documents said. Dannon also agreed to remove the word “immunity” from its DanActive products.
DanActive labels that say the yogurt has “a positive effect on your digestive tract’s immune system” will be reworded to say the yogurt will “interact with your digestive tract’s immune system.”
If you go to www.csgrr.com/dannon you can claim part of a $35 million fund set up by Dannon to pay out to people who believe they were the victims of Dannon falsely advertising the health benefits of eating their yoghurts.